The Normal Brand

Inspired by classic hunting jackets, this jacket is lined with one of our best plaids and is washed down to make it your most comfortable piece of outerwear. We also gave it functional pockets, because you asked for it.

We took our best selling style and updated the sleeves for a retro look. Perfect for your casual/relaxed days.

Your new office-to-bar shirt. Cool colors, conservative pattern, and a soft wash. This shirt was named after our Director of Operations, Stephen, and he loves them.

(PURE-MASE-OH) is a 1x1 Rib Fabric made of a polyester/cotton blend that makes for one hell of a soft feel. It is a perfect construction for movement and breathability. Washes easy and reinforced seams ensure you can do anything in this fabric.

With all the travel we hope you're doing, you need something to stay organized. Here it is.

A red, white, and blue flannel with just the right amount for bushing for a soft handfeel. A classic flannel look.

This midweight flannel has all the makings of a fall favorite. We gave it double pockets and designed it to be worn buttoned up or completely undone for a casual look.